Halton Credit Union is now trading under the name Beacon Savings & Loans 

In 2019, Halton Credit Union extended its common bond i.e. the thing that links us all together as members, to cover a larger area. Formerly members had to live or work in Halton but with the extended common bond people who live or work in the whole of Cheshire, plus the adjacent WA postcodes are now able to join our credit union.  

Therefore, it was envisaged that having a geographical place name, Halton Credit Union, would hinder our expansion as location names do not travel well. The need for member connection is vital and any potential members in our extended common bond may not be familiar with the location, Halton, therefore it would it not evoke a ‘sense of belonging’ to them. 

Additionally, individuals in these other regions may be unaware that they can join.  

Therefore, the most important thing was to make our credit union relevant to the members, both potential and existing and to the communities in which we will operate.  

The new name ‘Beacon’ emotes reliability and security and ‘Savings & Loans’ gives clarity to what we do – it is clear and straightforward. The name is also easy to remember and recognise and will appeal to a more diverse range of potential members, avoiding terms that might feel exclusive or limiting, such as the place name Halton.